ANA Vision, Purpose, Mission & Values
ANA is an independent professional body and global knowledge network for applied neuroscience.
Together, we align around a shared vision, mission, purpose, and values that guide everything we do — from governance to grassroots action:
VISION
A world that recognises Brain Capital (brain health & brain skills) as core assets for human and economic flourishing.
PURPOSE
Translating neuroscience in society to build measurable Brain Capital.
MISSION
Empowering ethically applied neuroscience for global impact.
VALUES
JOIN US to get the answers to these values based questions, and help us to shape the outcomes:
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ETHICS – Applying Neuroscience Responsibly in Society
Where in the system can ethics act as the fulcrum for action? -
SUSTAINABILITY – Ensuring Representation across Global Communities
How can applying neuroscience in society drive a more equitable future? -
INNOVATION – Powering a Transdisciplinary Ecosystem
What new possibilities emerge when diverse brains meet tech frontiers? -
GROWTH – Driving Collective Brain Health and Brain Skills Social Impact
Why does investing in the Brain Economy and Brain Capital matter?
Here’s what this means in practice:
Cross-disciplinary Global ANA Network
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Why: Multi-interdisciplinary NEURO NETWORK accelerating joined up thinking to solve complex problems.
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What: To build the worlds largest network of applied neuroscientists and applied academics/professionals.
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How: Build a sustainable infrastructure to assure the growth and connectivity of the ANA Network
Ethically Applied Neuroscience
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Why: To ensure the equitable application of neuroscience, upholding ethical standards.
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What: Establish an Ethical Charter that guides the responsible application of neuroscience in society.
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How: Members commit to the NEURO CHARTER and SOCIAL PLEDGES as measures of their global impact.
Improving Lives
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Why: To enhance everyday life through brain science driven solutions and education: NEURO LEARN.
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What: Bridging the translation gap between discoveries in brain science and allied disciplines and real-life
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How: Advancing applications in healthcare, education, industry, and raising public awareness.
Global Impact
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Why: To make neuroscience advancements accessible to all, empowering individual differences.
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What: Grow the ANA NETWORK to 10,000 by the end of 2035 to deliver the mission.
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How: Converting brain science investment and innovation into applied solutions through global networks.
Recording of Brain Bioelectric Activity

